Kuma Café: cute logo for a cozy coffee.
A logo proposal and visual assets for a local coffeeshop in San Diego, California.
“Kuma” meaning “bear” in Japanese, the brand used a bear as a mascot for their logo and limited product line. I designed a simpler mascot fit to its Japanese and kawaii inspirations with cleaner lines and gave it four expressions to vary its personality and diversify future brand merchandising.