WHAT? The client created a new brand identity for their peanut butter to something bolder and more colorful but did not have new guidelines yet.

HOW? The challenge was to create every Amazon-related visuals with the few assets the client provided. This new brand identity came from the client’s wants to look more trendy and contemporary. They workshopped new visuals but didn’t actually have time to write down guidelines. This is where I come in: I tried to emulate as much as possible the client’s style direction. It was a very successful project because as soon as I published the new visuals on Amazon, the brand doubled their user engagement and sales greatly increased.