Surprisingly, this automatic stapler is one of the best-selling products in the stapler category on Amazon, it is a popular item among administrative workers and teachers!

I created a new brand identity to make it more appealing to a new generation of office workers browsing for staplers. The rebranding included creating listing images, A+ content, brand store and product packaging while a parallel campaign was launched on social media with the new identity.

New lifestyle images were shot and the updated brand identity aligns with (more popular) natural tones and engaging icons.